Hudgens Center for Art & Learning

Partnership

When we began working with the Hudgens Center for Art & Learning, their brand was not recognizable and lacked consistency. Several outdated logos from years past were still in circulation, their website was not functioning and their social media presence was minimal. We stepped in as their full marketing team and led a complete rebrand with new messaging, a refreshed logo and a comprehensive style guide that unified their identity. We built a modern, fully functional website and provided ongoing edits and updates as needed. We launched a consistent social strategy with twice-daily posting and monitored analytics to determine the best formats, methods and posting times for their audience, ensuring steady growth and engagement. We expanded their reach with beautifully designed newsletters that matched the new brand, press releases for upcoming events and on-site support that included attending staff meetings to stay aligned with their goals. We photographed events, created stock imagery of the center and its galleries, as well as its summer camps, workshops and classes for promotional use and produced video content of artist talks and interviews for social reels and to support grants. Traditional print materials, event-specific logos and collateral further strengthened their brand, all while maintaining the Hudgens voice we established. The result of this partnership is a brand that not only stands out, but also sustains the Hudgens’ mission through consistent storytelling and marketing. Our work ensured a unified and professional presence across every platform, building the brand’s credibility, while engaging their community and supporting long-term growth.