Have You Taken a Look at Your Website Lately?

How long has it been since you’ve taken a hard look at your website? Be honest. Does your home page look dated? The typography should be modern, yet must match the tone of your business. An art studio and delicatessen, for example, will want to use two different type faces.

Is all the information on your page correct? Has your company’s phone number or address changed? In fact, is that information even available on the site? Do all the links still work or there are some 404 errors that come back?

Are the images on the page current or do they need to be replaced and updated. Take a long look at the fashions and ask yourself, “Are disco shirts still a thing?” Might be time to switch those out.

What about the headshots for the lead staff members? Harold the CEO might like his younger, full-head-of-hair photo from 1997, but it’s best to keep those images refreshed.

Check out your subdirectories. Are they all still valid? Do they best describe your goods and services? Have you added additional services that need to be plugged into the site? Make sure these are easy to find. There’s nothing worse than playing hide-and-seek with your target audience.

Just be honest with yourself. And, if you ask friends to give an opinion, promise not to get your feelings hurt.

That’s just a few places to begin your examination. It shouldn’t take that long to give your site the once-over. But if you do it on a regular basis, your website will look better, work better and you won’t be scaring off your audience.

Running a business is hard enough. You should be focused on that and not pile website management and marketing needs on your already-full plate. Consider turning those duties over to the professionals.

Have you taken a look at your website lately?

If your company’s website is not appealing, you might be scaring away potential clients.

How long has it been since you’ve taken a hard look at your website? Be honest. Does your home page look dated? The typography should be modern, yet must match the tone of your business. An art studio and delicatessen, for example, will want to use two different type faces.

Is all the information on your page correct? Has your company’s phone number or address changed? In fact, is that information even available on the site? Do all the links still work or there are some 404 errors that come back?

Are the images on the page current or do they need to be replaced and updated. Take a long look at the fashions and ask yourself, “Are disco shirts still a thing?” Might be time to switch those out.

What about the headshots for the lead staff members? Harold the CEO might like his younger, full-head-of-hair photo from 1997, but it’s best to keep those images refreshed.

Check out your subdirectories. Are they all still valid? Do they best describe your goods and services? Have you added additional services that need to be plugged into the site? Make sure these are easy to find. There’s nothing worse than playing hide-and-seek with your target audience.

Just be honest with yourself. And, if you ask friends to give an opinion, promise not to get your feelings hurt.

That’s just a few places to begin your examination. It shouldn’t take that long to give your site the once-over. But if you do it on a regular basis, your website will look better, work better and you won’t be scaring off your audience.

Running a business is hard enough. You should be focused on that and not pile website management and marketing needs on your already-full plate. Consider turning those duties over to the professionals.

Have you taken a look at your website lately?

If your company’s website is not appealing, you might be scaring away potential clients.

How long has it been since you’ve taken a hard look at your website? Be honest. Does your home page look dated? The typography should be modern, yet must match the tone of your business. An art studio and delicatessen, for example, will want to use two different type faces.

Is all the information on your page correct? Has your company’s phone number or address changed? In fact, is that information even available on the site? Do all the links still work or there are some 404 errors that come back?

Are the images on the page current or do they need to be replaced and updated. Take a long look at the fashions and ask yourself, “Are disco shirts still a thing?” Might be time to switch those out.

What about the headshots for the lead staff members? Harold the CEO might like his younger, full-head-of-hair photo from 1997, but it’s best to keep those images refreshed.

Check out your subdirectories. Are they all still valid? Do they best describe your goods and services? Have you added additional services that need to be plugged into the site? Make sure these are easy to find. There’s nothing worse than playing hide-and-seek with your target audience.

Just be honest with yourself. And, if you ask friends to give an opinion, promise not to get your feelings hurt.

That’s just a few places to begin your examination. It shouldn’t take that long to give your site the once-over. But if you do it on a regular basis, your website will look better, work better and you won’t be scaring off your audience.

Running a business is hard enough. You should be focused on that and not pile website management and marketing needs on your already-full plate. Consider turning those duties over to the professionals.

Ready for an honest look at your website?

If you’re not sure whether your site is helping your business or quietly driving people away, Awtrey Media Group can help. We evaluate design, content, imagery, structure, and usability to make sure your website reflects who you are today and supports where your business is headed.

Call 770.728.8870 or email info@awtreymedia.com to schedule a website review with a professional.