Category: Branding

How to Share Your Unique Brand Story There’s a great scene in the television series “Mad Men” where the good people at the Sterling Cooper ad agency are trying to find something unique about a brand of cigarettes. After butting his head against the wall, the charismatic Don Draper asks a question and learns the …

Read more “Business Storytelling Tips”

Consistency plays a role in delivering your marketing message. We once had a client who loved to visit a coastal golf resort, which I will not reveal. This was a luxurious destination, one that charges top dollar for their services. He absolutely loved this place … until he didn’t … because of the inconsistent message. …

Read more “Consistent Messaging Matters”