How Small Businesses Can Start a Consistent Weekly Blog The two most common excuses for not having a blog are a) I don’t have the time to do it and b) I don’t know what to write about. Finding the time: To make your company’s blog work, you must set aside time to write it …
Responsive Design & SEO Tips for Atlanta Businesses In today’s digital age, having a mobile-friendly website is not just an option. It’s a necessity. Internet activity via mobile phones is as common today as desktop use, if not more so. That’s why investing in responsive website design and website optimization is crucial. Here are some …
Save Time, Boost SEO & Build Brand Authority Content marketing is an effective way to build your brand and reach your target audience. But a large percentage of businesses are simply too busy to get it done without a strong content marketing strategy in place. Many companies, especially small businesses, set the goal to write …
Smart Public Relations Strategies for Businesses We had a client ask us a common question the other day. And the answer, at least 99.9 percent of the time, remains the same. The question was: Do we need to have a press conference to announce this? Now to be honest, the client was excited – most …
Weekly Blog Planning Tips for Small Businesses Some clients complain about their struggles to find blog topic ideas for their weekly posts. That’s understandable, since most of them are so busy with their business, they won’t want to set aside time to put together a post. But when you sit down and think about your …
If your company’s website is not appealing, you might be scaring away potential clients How long has it been since you’ve taken a hard look at your website? Be honest. Does your home page look dated? The typography should be modern, yet must match the tone of your business. An art studio and delicatessen, for …
Is your executive biography boring? When people visit your website, do they come away amazed and impressed or do they fall asleep before they can leave the page? Your executive bio doesn’t need to be a yawn fest. Yes, you should certainly include your education and history or accomplishments, but you should find a way …
Read more “Don’t Get Saddled with a Boring Executive Biography”
How to Share Your Unique Brand Story There’s a great scene in the television series “Mad Men” where the good people at the Sterling Cooper ad agency are trying to find something unique about a brand of cigarettes. After butting his head against the wall, the charismatic Don Draper asks a question and learns the …
Consistency plays a role in delivering your marketing message. We once had a client who loved to visit a coastal golf resort, which I will not reveal. This was a luxurious destination, one that charges top dollar for their services. He absolutely loved this place … until he didn’t … because of the inconsistent message. …